Online Shop Analysis

brings light into the darkness

To achieve maximum out of your online shop, a powerful web analysis has to be an integral part of the business. The shop analysis should be done until the problems become visible, otherwise it is too late. The timely and regular online shop analysis helps to identify your customers behavior, possible problems with the checkout process, cancellation of purchase, etc. The weak and strong points of the online shop can be identified through the key operating figures (such as sales, profit, profitability, etc.), which are expanded by the website performance and shop-usability. Our e-commerce agency supports the client in the selection of effective, analytical instruments andevaluation of the most important KPIs (Key Performance Indicators) with the help of Google Analytics, Yandex Metrica, Piwik. As a result, optimization and action recommendations are developed for your online shop, which will lead to conversion rate increase in the long run.

When is online shop analysis important?

Web analysis helps:

  • To increase sales
  • To increase number of visitors
  • To increase conversion rate
  • To analyze visitors’ interests
  • To raise order value
  • To reduce purchase breaks in the checkout
  • To examine sales funnel carefully
  • To improve online shop usability
  • To analyze visitor statistics
  • To identify top and flop products
  • To understand customer behavior
  • To analyze effectiveness of sales channels
  • To improve customer satisfaction
  • To reduce bounce rate on specific pages
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Qualitative analysis

The qualitative analysis is done regarding technical implementation, fulfillment of SEO requirements and user-friendliness. Our experts examine your online shop thoroughly and point to all noticeable problems, weak and strong points, suggest possible ways for improvement. We work out recommendations and, if desired, they are implemented in close cooperation with you.

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The most important indicators:

  • Load time: home page, category pages, product page, other landing pages
  • HTML and CSS validation
  • Cross-browser compatibility
  • Absense of bugs
  • Presence of the XML sitemap
  • Correct HTML formatting
  • Use of the SEO-relevant tags and the attributes

Technical Analysis

We examine and test the system performance, technical implementation of your e-commerce solution, absence of bugs and compatibility of the system to the smallest detail.

SEO Analysis

We check your shop for the correspondence to modern SEO requirements, such as the quality of HTML, image tags, meta tags, mobile SEO, robots.txt and sitemap.xml validating etc.

Usability Analysis

In order to identify weak and strong points of your shop, we conduct a precise analysis of all the pages using complex usability evaluation tool.

Online shop web analysis

A detailed, regular web analysis gives an opportunity to answer the questions that concern every shop owner: Where do the customers come from: advertising, social media or other sources? What is the mouse clicks behavior of website visitors – what is clicked, what is ignored? How deep are the landing pages scrolled down? Where is the order process get cancelled, and what is the reason? Which pages will be immediately left? How many visitors did the latest newsletter bring? What are my frequent search terms? The questions, which can be clarified only with the help of professional web analysis and special tools.

Key performance indicators (KPIs):

  • Visitors by traffic types
  • Percentage of new / returning visitors
  • Conversion rate
  • Bounce rates:home page/ shopping cart / landing pages
  • Scrolling depth
  • Page views
  • Length of stay
  • Popular homepage
  • Performance / load times
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Web analysis allows understanding the contribution of technology, usability optimization, SEO optimization, online advertising, content marketing, and e-mail marketing for online shop success. Based on regular web analytics reports, you can make objective, data-driven decisions to achieve your own business goals. Leave the web analysis to the professionals, so that you do not skip any important conclusions. We know what is the most important, what is critical, which data and in which way can be compared.

Web Analytics Tools Set-up

We implement and configure the selected web analytics tools (Google Analytics, Google Tag Manager, Google Search Console, Yandex Metrics, Piwik,Econda, etc.).

Regular Data Analysis

We analyse current visitors, sales, and other statistics and compare data from the previous reports for better understanding the trends..

Regular Reporting

We compile detailed written reports and report regularly on the results of our data analysis, present trends and suggest recommendations.

You receive

We will summarize the results from the web analysis of your online shop in a written report and discuss with you the most important points and our suggestions.

  • The analysis is carried out by 2 web analysts within 5 business days.
  • You will receive a report in the form of a PDF document, which consists of:
    • results of analysis,
    • particularly important problems,
    • our recommendations.
  • In the premium analysis the reporting is completed by the results of the web analysis.
  • Analytical data (e.g. for Google Analytics) is required for web analysis. This data is a matter of our privacy policy.
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Why us?

Experience

75% of our profit belong to e-commerce branch and we are really good at it.

Efficiency

You will receive a qualitative and detailed report as a PDF file no later than after five working days and we can discuss it any time.

Detailed Fulfilment

Each paid analysis is carried out by two web analysts independently to ensure the high quality and detailed results.

Explicit Suggestions

Our analysis contains precise data-driven clues and ideas for the following areas: design, technology, performance, usability, SEO.

To order online shop analysis

Standard Analysis

250

Design Analysis

  • General Design Analysis

Usability Analysis

  • General
  • Search
  • Starting Page
  • Catagory Page
  • Search Results Page
  • Article Page
  • Checkout

SEO Analysis

  • General SEO Analysis

Technical Analysis

  • General SEO Analysis
Order

Business Analysis

500

Design Analysis+

  • Detailed Design Analysis

Usability Analysis+

  • All Standard Analyses+
  • General+
  • Newsletter
  • Telephone Data
  • Short View of Shopping Cart
  • Starting Page+
  • Category Page+
  • Search Results Page+
  • Article Page+
  • Checkout+
  • Product Description
  • Product photos
  • Shopping Cart
  • Note
  • Wish List
  • Registration
  • Contact Form
  • Other Pages

SEO Analysis+

  • General SEO Analysis+
  • Product Pictures
  • Starting Page
  • Category Page
  • Product Page

Technical Analysis+

  • Detailed Technical Analysis
Order

Premium Analysis

1000

Design Analysis+

  • Detailed Design Analysis

Usability Analysis+

  • All Standard Analyses+
  • General+
  • Newsletter
  • Telephone Data
  • Short View of Shopping Cart
  • Starting Page+
  • Category Page+
  • Search Results Page+
  • Article Page+
  • Checkout+
  • Product Description
  • Product photos
  • Shopping Cart
  • Note
  • Wish List
  • Registration
  • Contact Form
  • Other Pages

SEO Analysis+

  • General SEO Analysis+
  • Product Pictures
  • Starting Page
  • Category Page
  • Product Page

Technical Analysis+

  • Detailed Technical Analysis

Web Analysis

  • Detailed report based on Google Analytics Data (or other tools)
Order

Implement recommendations?

Usability Optimization

We optimize layout, structure and navigation on every single page of your online shop. The goal is to ensure a simple and user-friendly website.

Performance Optimization

The successful shop must be fast and error-free. This includes technical work with both: your online shop and server infrastructure.

Process Optimization

We optimize your processes and workflows for you to have time for more important things. Many processes are simplified and partly or fully automated.

Contact us now

Contact us

Contact person

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  • Oleksandr Zinchenko
  • Geschäftsführer
  • +49 (941) 206 026 10

Why we

  • Request and offer cost us nothing
  • We advise and listen carefully
  • Top value for money
  • Transparency and realistic cost estimates
  • Use of modern technologies
  • Long-term support